The 8 Best Holiday Window Displays in the World


7. Selfridges, London

It was the first store in the world to unveil its festive window display, featuring over 12 windows dedicated to the 12 zodiac signs. Influenced by a ‘Journey to the Stars’, planning these windows took well over a year and staff responsible for these windows actually took courses in astrology in order to get these right. Each window takes a very modern take on the zodiac with a mannequin representing each sign, complete with a bespoke headdress from various designers. For example, Pisces sees three mermaids dubbed as the ladies of the lake, each wearing a handmade tail made of 1,000 laser cut scales and 1,500 crystals. Interestingly enough, there are no signs of Christmas trees or Santa Claus and unlike other competitors, these windows do not feature a single product. The result, an ultra-modern take on Christmas featuring a unique twist on the holiday season.

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