The upwards trend in European tourism shows a definitive increase in Western European tourism—the less visited half of the continent. Throughout the west, particularly the UK, France, Germany, and Spain, there have been more visitors over the last five years than ever before. It’s no wonder really, with the many amazing historical towns and villages, ancient castles, palaces, and forts, thriving backcountry, natural wonders, and so many other attractions. From Scotland’s islands to Portugal’s architecture and Italy’s renowned Riviera, Western Europe is rich with things to do and see.
11. Jungfrau Region, Switzerland
Switzerland’s Jungfrau Region is calculated by magnificent mountains, endless outdoor pursuits, and some of the most interesting resort towns on this side of Liechtenstein. Just an hour and a half south of Zurich and 45 minutes from Bern, Jungfrau is where intrepid travelers head for enterprising vacations. Area attractions include the Kleine Scheidegg watershed at the Eiger North Face foothills. It offers an out-of-this-world cable ride soaring from Grindelwald-First, spanning more than 2,600 feet to Schynige Platte, an area reached by 19th century cog wheel train from Interlaken, the starting point for hiking along the mountain pass. This isn’t a destination for idleness, or even half-hearted exploration. Jungfrau demands a lot from visitors who can move at a relatively quick pace—it’s not a place to stay still. It begs to be explored with enthusiasm and key attractions require some ambition, but it all pays off in spades.